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Essity, maker of Bodyform, Saba and Libresse, has hired former AMV BBDO boss Sarah Douglas as global brand director.
Douglas departed AMV BDDO following more than two decades in March 2022 after serving chief executive officer (CEO) for two-and-a-half years. She held several positions at the Omnicom agency during her tenure, including managing partner and chief client officer, where she led the Essity account.
Douglas will be based out of Essity’s HQ in Stockhom. Adweek has reached out for further information on her remit.
Under AMV BBDO’s creative stewardship, the global health and hygiene company has made its name busting taboos surrounding feminine care and period advertising.
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